A COMPLETE GUIDE FOR CUSTOM RETAIL PACKAGING DESIGNS FOR YOUR PRODUCT

Packaging keeps the world managed and organized. Each product comes packaged in some form of packaging to keep what is packaged safe and secure. Each product has to be packed in some kind of packaging to avoid all environmental influences. Over the years, packaging has evolved a lot and the industry has become the most profitable industry on the market.

Today, packaging is much more than just packing and protecting the item. It has become the main source of product presentation and promotion. Brands have become so aware of their packaging and how they will present their products to their customers. It is the reason why manufacturers have come up with innovative and advanced packaging solutions. Technology made its way in the packaging industry, and everything seems to be possible to create new high-tech methods and procedures. The brands also realized that if they want to strengthen their presence in the market, they have to accept all the technological advances that help them create packaging that they are proud of and that customers also admire.

When it comes to customers, they love to spend on products that come in great, well-designed packaging. For example, cosmetic items come in packaging intended to attract customers. The beauty industry knows for sure that its female audience is even willing to spend a few extra bucks on the product with beautiful packaging. It is the reason why brands pay so much attention and effort to make creative and unique custom retail packaging. If you are here to discover how you can create beautiful retail packaging for your products, then you have come to the right place. Below, we list all the important factors to consider when designing your packaging. For more information, be sure to check this article through to the end.

1. Important questions to ask before designing packaging

Before you start designing your retail product packaging, you should ask yourself these main questions. These questions will help you identify what type of design you want for your particular product.

Which is the product?

This is an easy one. What is your product? What is the size of it? Is it delicate? What material is it made of? This question will help you determine what type of packaging your products need. Check if there is any logistics need or not. For example, a more delicate product would require safer and more durable packaging. Similarly, the larger product needs to be packed in a box that fixes it right in the box. So before designing your product packaging, you need to find out what your product is.

Who is your target audience?

Determine if the product is for men, women, children or adults? Because the design of the packaging depends largely on who you are going to sell your product to. Also, do you need to know if your product is for people with an environmental conscience or on a limited budget? Once you have determined who your target audience is, it will be easier to design custom retail boxes.

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How are people buying the product?

Are your customers buying your product online? Or from a retail store? Your packaging design would be different for online stores and retailers. Retail packaging must be more attractive and beautiful, while its shipping boxes must also be strong so that the product reaches its destination safely.

2. Essential information to collect

Your packaging represents your brand, then make sure you've gathered all the essential information you need to print on the retail packaging.

Colors

Sources

Logo

Written copy

Images

Required brands

Temporary content (additional information)

3. Consider the layers of packaging

Each packaging has three layers: outer packaging, inner packaging and product packaging. Each product needs at least one or all three packaging layers. Outer packaging is the first thing your buyers will see and attract. It is also the packaging that protects the product during shipping. Finally, the product packaging is the packaging in which the actual product is packaged. Each layer of packaging will allow you to tell your story to your potential customers.

4. Choose the right type of packaging

There are numerous types of packaging options for you to select from. You must determine what type of packaging is most suitable for your products. For example, liquid products generally come in bottles or sometimes in sachets because they are the right packaging solution.

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